A couple of years ago, as I was reading Robert Kiyosaki’s The Business of the 21st Century, it really hit me: the jobs lost during the Great Recession aren’t coming back. As Kiyosaki says, there’s been massive downsizing, outsourcing, and jobs shipped overseas, and while some may think these opportunities are coming back, the reality is that it’s a new economic world out there. In order to prosper, we have to change our game plan.
With this new economy the job prospects are pretty bleak especially for the young people just graduating, since the segment most affected are those at the entry level. My college-aged daughter brought it all home for me when I realized that with technology—the Internet, smart phones, and Skype—there truly is an opportunity for us to set up our own multinational, multi-million dollar distribution businesses.
We’ve heard BK talk about the poisoning of America’s youth and how that was his inspiration for creating Verve, a healthy energy drink. As a parent, this resonated with me, because no matter how hard we tried to keep our teenagers from these unhealthy energy drinks, they were still buying and drinking them—to the tune of 262 gallons a year!1 Couple that with the myriad of multi-level marketing products out there—steak knives, biodegradable cleaning supplies, etc.—it became clear to me that there weren’t any products that the younger demographic would get excited about. Sharing a healthy energy drink with friends? That’s a no-brainer.
I took my idea to my upline/friend/mentor, Royal Ambassador, Brad Alkazin. And, as crazy as it sounded back then, he took it, added his own flair and experience, and the whole Young People’s Revolution really took off.
The strategy we developed was simple: find an entrepreneurial-minded college student who was driven to be successful and connect him with Brad. I knew that if we found someone who could see the level of success Brad’s achieved, it would be a natural fit. After all, you’re never too young to be prosperous or healthy.
I was introduced to Alex Morton by his father (my good friend) Marc. We showed Alex something he could do part time, with his friends, and we challenged Alex to believe in himself the way Brad did, discussing with Alex what he envisioned for himself in life and how he could achieve that.
It became pretty clear that a lot of young people today don’t want to work for someone else, so we encouraged them to define their goals, focus on who they know, and we assured Alex and his friends that we’d help them every single step of the way.
In return for a minimal investment, these young people get a potentially life changing opportunity where they can work with their friends, have access to a website and mobile app that puts them in business in over 50 countries, get support and training from men and women their own age who are already successful, and be able to go all in now. Why should they wait until college graduation to launch a business? Work hard for a few years, and by the time they graduate they’d never have to take a job just for the paycheck.*
I can provide some pretty compelling motivation myself. The numbers tell the real story. Company wide, Verve sales have nearly doubled in the past year. For me, a business that was generating about $1,000 a month in sales, now brings in over $45,000 a week, or $2.3 million a year.* It’s hard to argue with that success!
1 Vosburgh, R. (December 11, 2007) All Hopped Up and No Place to Go. In Supermarket News. Retrieved August 5, 2012, from http://supermarketnews.com/blog/all-hopped-and-no-place-go.
*Results not typical. Your results may vary. The success or failure of each individual is dependent on their own efforts. The Company has generally expected results which can be obtained by visiting vemma.com.